General Terms of Use


LINKAPET.COM is an internet portal and mobile application (hereinafter: Platform) owned by the Company "LINK A PET" DOO Belgrade - Savski venac (hereinafter: Company). The Company provides the following services to individuals and legal entities through the Platform:

  • advertising services - enables business entities to advertise goods and services from their registered and other activities permitted by Law (hereinafter: Advertiser),
  • content registration and posting services - enables natural and legal persons to create user account with the sharing of content and advertising of the same (hereinafter: Member),
  • content review services - enables persons who access the Platform via the Internet to get acquainted with the advertisements and content of the Platform, without paying any fee (hereinafter: Guest).

By accessing the Platform: Advertiser, Member and Guest (hereinafter: Users), agree to the General Terms of Use of the Company (hereinafter: Terms) and the Privacy Policy, which forms an integral part thereof. Terms and privacy policy are binding for all Users who access the Platform.


The Company is obliged to protect the privacy of the User's personal data. The Company collects only the basic data on Users, necessary for the provision of services through the Platform. All employees of the Company who come into possession of personal data are responsible for respecting the principles of privacy protection. The availability of personal data is regulated in more detail by the Company's Privacy Policy and is available to third parties in accordance with the Law. The Privacy Policy is an integral part of the Terms.



You can make a payment for an advertisement on the Platform in the following manner:

  • payment cards;
  • payment slip at the post office / bank;
  • transfer to the Companys account;


A member who has opted for one of the service subscriptions packages of the Platform may top-up its subscription coupon electronically with payment cards (hereinafter: Coupon).

The specified amount on the Coupon will be available upon successful completion of the payment transaction via the ChipCard payment system.

Payment can be made via VISA, Master Card, Maestro, Dina payment cards.


Immediately before the start of the billing process, the Platforms will present to the Member the service specification for which it has opted.


After the Member selects the subscription package on the Platform, the payment process continues within the ChipCard payment system, to which you are referred by the Platform.

The payment card information necessary for the transaction is entered on the secure ChipCard website.


After the realization of payment procedure, the Platform will inform the Member in the web form and by e-mail about the outcome of the payment with information about the transaction and selected services.

In case of unsuccessful payment, the Member will receive a message that the transaction has been rejected.


All payments will be made in the local currency of the Republic of Serbia - dinar (RSD). The middle exchange rate of the National Bank of Serbia is used for informative presentation of prices in other currencies. The amount for which your payment card will be charged will be expressed in your local currency through conversion into the same at the exchange rate used by card organizations, which cannot be known to us at the time of the transaction. As a result of this conversion, there is a possibility of a slight difference from the original price listed on our site. Thank you for your understanding.

The member bears all the costs of the money transaction via ChipCard, so that the Platform is paid the amount for the subscription package provided by the Advertising Campaign Offer.


When entering payment card data, confidential information is transmitted via a public network in a protected (encrypted) form using the SSL protocol and PKI system, as currently the most modern cryptographic technology. During the purchase, data security is guaranteed by the payment card processor ChipCard a.d Belgrade, so the complete billing process is performed on the ChipCard website. At no time is the payment card information available to the Platform system.


The member can file a complaint in case the Coupon is not top-up after the payment has been made. The deadline for filing a complaint is 24 hours from the moment of payment which was not realized through top-up of the Coupon. The amount will be refunded to the Member if the complaint is accepted.


In case of refund to the Member in accordance with the terms of the complaint or for any other reason, previously paid for the services of the Platform by any of the payment cards, in part or in full, the Company is obliged to refund exclusively through VISA, EC/MC and Maestro methods of payment.


You can pay for the selected package of services directly by payment at any post office or bank. Data for entry in the slip the Member can see on the example of the representative payment slip presented on the Platform. Upon payment, the Member will submit proof of payment to the Platform via email

The selected subscription package will be activated after the Company processes the proof of payment.


The user of e-banking or mobile banking can make a payment by transferring funds from its account to the Companys account. The data for entry in the transfer order can be seen by the Member on the example of a representative payment slip that is presented on the Platform. Upon payment, the Member will submit proof of payment to the Platform via email

The selected subscription package will be activated after the Company processes the proof of payment.


The Company has the exclusive intellectual property rights on the entire content of the Platform which are not created, shared or advertised by the Users. The content of the Platform owned by the Company, in particular: text, images, audio and video material, animations, visual identity, databases, computer code and programs, as well as trademarks - Users may not use without the written consent of the Company. The User is responsible for all content shared and advertised through the Platform. The Company is not responsible for the violation of copyright and related rights of third parties, in connection with the content shared or advertised by the User. In the event of damage to the Company, it also retains all recourse rights against the User who caused the damage.


By activating the account on the Platform, the User becomes a Member. Registration is not a requirement for viewing the content of the Platform and the ads of Members and Advertisers. Registration is free and is done electronically in the application form on the Platform. In order to enjoy special benefits, the Member can opt for one of the service subscriptions packages of the Platform. Benefits consist of more frequent presence of the Member's advertisement in the search results according to the given criteria of the User, as well as in a larger volume of material that the Member can share and advertise within its account and advertisement - Terms and Methods of Payment.

The Member has the right to use banner positions on the Platform in accordance with the Terms. In order to realize this benefit, it is necessary for the Member to contact the admin team via the contact information displayed on the Platform. The display of advertisements on banner positions is not done automatically via the electronic form available to the Member, but by the admin team of the Platform, in all respects in accordance with the Advertising Campaign Offer.

A member can have only one account. When creating an account, the Member is obliged to enter the following data:

  • for a natural person: username, name and surname, e-mail address, contact telephone, address (street and number, city, country, postal code), photo (optional), access password, as well as password confirmation;
  • for legal entity/entrepreneur: business name, legal form, seat (street and number, city, state, postal code), identification number, TIN, contact person information, E-mail address, contact phone, photo (optional), access password, as well as password confirmation;

By creating an account, the User must enter accurate and true data, as well as update the data if necessary. The User must confirm that it has agreed to the General Terms and Conditions and the Privacy Policy. The User must also enter a combination of automatically generated characters in the appropriate field, proving that it is not a "BOT". By submitting an electronic form in accordance with the above, the User becomes registered in the database of the Platform. The registered user will confirm the activation of the account via an electronic link in an automatically generated e-mail, to the e-mail address previously entered, thus activating the account and becoming a Member. By activating the account, the Member has concluded an Agreement with the Company, in accordance with the rights and obligations under these Terms.

Account registration can be done through the existing "Facebook" or "Google" account of the User. By registering in this way, the User becomes a Member, and accepts all obligations under these Terms. The Platform is not responsible for the processing of personal data of the User by "Facebook" or "Google" companies, which became a Member of the Platform via "Facebook" or "Google" account.

By accepting these Terms, the Member agrees that the Platform may send notifications related to the status of ads and accounts, as well as the functioning of the Platform itself. The Member also agrees that other Users may contact it by phone and/or e-mail, in accordance with the information provided by the Member during the registration of the account or subsequently modified.

The Member shall bear all and any responsibility for the violation of these Terms, whether the violation was committed personally by the Member or by a third party who uses its account under the authority of the Member. The Company is not responsible for the security of the Member's account and user password outside the security measures taken by the Company. In case of loss of the password, the Platform will allow the Member to choose a new password by e-mail, in an electronic form. In addition to the mandatory data, the Member is authorized to distribute and advertise photographs, audio and audio material, as well as a literary description regarding the subject of the advertisement. By accepting these conditions, the Member agrees that the Company shall insert a graphic mark of the LINKAPET.COM Platform on each photo and/or video material, in such a way as not to substantially change the visual identity of the material distributed by the Member.

A Member can be a person who has 15 years of age. The Member may undertake legal transactions with other Users within the limits of its business capacity prescribed by the Law of the Member's home country and the law of the Republic of Serbia. The Company is not liable for damages to third parties due to violation of the above obligation of the Member who acted outside the limits of its business capacity.

A Member shall not use its account in the manner contrary to the provisions in laws and bylaws, as well as the provisions of these Terms, under the threat of suspension or deletion of the account by the Platform. The Member shall not misuse the published data of other Members, outside the purpose for which these data were provided to the Platform with the consent of the User. In the event that the Member does not comply with the above, the Platform is authorized to delete the ad of the Member by sending a Warning about the violation of the obligations of the Member to the e-mail address. If the Member violates the accepted obligations again within the deadline specified in the Warning, the Platform is authorized to suspend and/or delete the Member's account with a ban on re-registration of the Member - "BAN". If the Member has opted for any of the subscription packages of the Platform's services, the funds paid in case of deletion or suspension of the advertisement or account will not be returned to the Member. After deleting the account, the Company is obliged to keep the data of the Member within 30 days from the date of termination of advertising, in accordance with the Law.

The member has the right to delete the registered account, at any time. Deletion of a registered account is done via an electronic form on the Platform. If the Member deletes its account, any funds paid for the services subscription packages of the Platform will not be returned to the same.


Advertising is done electronically on the Platform within the defined procedure by entering the necessary data and other content. The Member initiates the publication of the advertisement. The Member is free, within these Terms, regarding the choice of the advertising message and is responsible for its content. Upon completion of the publication procedure, it is considered that the Member has given an order to the Company, through the Platform, to perform the Contractual Obligation. Upon publication, the Member will receive a notification from the Platform in the form of an automatically generated message to the e-mail address containing the following: that the ad has been successfully posted, the time validity of the ad, ad text and information about the Member who placed the ad, a link to the ad, as well as payment information (if the Member is a user of services subscription packages). The Platform reserves the right to refuse to publish an ad that is contrary to these Terms.

The member has the right to delete the posted ad, at any time. Deletion of a registered advertisement is done via an electronic form on the Platform. If the Member deletes its advertisement, any funds paid in the name of the services subscription packages of the Platform shall not be returned.

The member can change the published advertisement at any time via the electronic form on the Platform, free of charges. Before changing the advertisement, the Member can decide to use additional benefits from the offered subscription packages of services, which are charged in accordance with the Tariff of the Platform, which is an integral part of these Terms.

The Member is expressly prohibited from sharing and advertising the following content: drugs, medicinal preparations and supplements for which the Member does not have the appropriate permission of the competent authority, veterinary treatment procedures for which the Member does not have the appropriate diploma or license, quackery, narcotics, weapons, ammunition and pyrotechnic devices, excise goods, counterfeit and smuggled goods, unauthorized distribution of digital goods, cryptocurrencies, unauthorized distribution of tickets for sports, entertainment and cultural-artistic events, personal contacts for dating or prostitution, pornography and games of chance.

The Member is prohibited from publishing the sale of goods and/or providing services whose trade is prohibited by the law of the User's country and the Republic of Serbia, or for which the activity requires a special permit.

The Member is not allowed to announce the sale of goods and/or the provision of services whose trade is prohibited under the law of the Republic of Serbia, or for which activity is required special permit. The User is obliged to refrain from actions that are contrary to the applicable regulations of its home country. The advertising message of the Member must not: provoke hatred and intolerance, abuse of trust, dependencies, gullibility, lack of experience or knowledge and superstition. The advertisement must not be offensive, incite any form of discrimination, violence, i.e. it must not be a display that can cause fear or aggression, as well as sexual harassment.

The Member is prohibited from publishing the content - display of third parties that allows their identification, without the consent of such persons.

The Member may not include in its advertisement links to other internet portals that provide the same advertising service or social network with the same goal. The Member is allowed to share a link on other internet portals and/or social networks that leads to the Member's advertisement or account on this Platform, all under the conditions provided on the website, application or social network on which the link is shared.

By accepting these Terms, the Member gives consent to the Company that the content shared on the Platform, as well as the record of the image of the Member (photo) may be used by the Company for marketing purposes and to promote the Platform and the Company.

When publishing advertisements, the Member has at its disposal categories, subcategories and fields within subcategories, which the Member is obliged to choose in accordance with the goods and/or services it advertises. Depending on the selected categories and subcategories, the Member's ad will appear in the results of the subject search of the User. The Member is prohibited, under the threat of applying the rules for deleting advertisements referred to in these Terms, to select categories, subcategories and fields within subcategories that are not related to the subject of the advertisement.

A member may publish the same advertisement only after the original advertisement of the subject content expires.

The Member is prohibited to distribute and publish photos and/or video material that may mislead the User about the actual properties of goods and/or services, as well as material that unfairly highlights the Member's advertisement in relation to other advertisements, especially by entering audio-visual elements not related to the subject of the advertisement.

A member who has registered an account for the purpose of searching goods and/or services must comply with all the provisions of these Terms and applicable regulations.

The Banner of the Advertiser contains a link that the User can directly refer to the website of that Advertiser.

The Advertiser is allowed to advertise alcoholic beverages with an alcohol content of less than 20%, in accordance with the Law. An Advertiser dealing with games of chance is allowed to advertise through the Platform under the conditions provided by law.

A User who does not have 18 years of age is prohibited from using the Platform for the purpose of redirecting to the web presentation of Advertisers offering goods and/or services, for which purchase or use the Law requires the Users to be adults.


The Company cannot be held liable for any damage, both material (actual damage and lost profit) and non-pecuniary damage suffered by the User of the Platform through its use. The User uses the Platform at its own risk. The Company is not responsible for the content shared and published by Users. The Company is not responsible for the misuse of personal data by a third party, which came into possession of the data by simply inspecting the content of the advertisement or account, publicly available on the Platform. The Company is not responsible to the Users for fulfilling the obligations of other Users. The Company is not responsible for untimely fulfilment of the User's obligations towards other Users. The Company does not guarantee that the subject of obligations in business relations between the Users has the properties that the User emphasises through its advertisement. The Company is not responsible for the legal defects of items, which are the subject of the User's advertisement. The User must respect, in addition to the rights of the Republic of Serbia, the rights of its home country in terms of the subject and content of the advertising message it publishes. The User who has entered into a business relationship with another User through the Platform, is obliged to comply with the rights of its home country and the rights of the Republic of Serbia. The same applies in the situation when a special permit of authority or licence is required for the trade of goods.

The Company is not responsible for the data collected by other websites to which refer the links located on our Platform.

The Company is not liable for the temporary unavailability of the Platform. The Platform may be unavailable: due to technical maintenance, downtime or to improve the services of the Platform. Also, the User is responsible for the possession of adequate hardware, software and internet connection in order to use the services of the Platform.

The Company is obliged to provide all data in its possession on the Users at the request of the state authorities and other authorized entities.

The Company shall not initiate the transfer of the User's content or selection of the data or documents to be transferred, their modification, as well as the selection of the recipient (User). The Platform reserves the right to make changes at any time to the content of the ads distributed by the Member or the Advertiser, which consist of corrections such as spelling errors, grammatical errors and the like.


The Company is authorized to change these Terms at any time. Notice of changes to these Terms will be posted on the Platform or sent by email, prior to the entry into force of the amended Terms. The Company reserves the right to change the amount and method of payment at any time, for the provision of services. If the Member fails to delete its account after the changes to the General Terms of Use, it will be considered that it has accepted the changed Terms.

In addition to the laws of the Republic of Serbia, the User undertakes to comply with the binding regulations of its country.

In the event of a dispute, the jurisdiction of the court in Belgrade and the application of the law of the Republic of Serbia shall be agreed.